Abstract

In today’s digital era, technological advancement such as internet of things, cloud computing, sensor networks, and video surveillance has drastically change the type and nature of data. Such data no longer implies simple text, but includes audio, video, images and animations. Consequently the rapid growth of information on the web makes search engines as a replacement of traditional media. However retrieving the relevant information from billions of web pages is the toughest task for the search engine. Search Engine Optimization (SEO) provides big remedy for displaying the relevant web pages based on ranking. This paper presents proficient data mining approach for Search Engine Optimization for improving the ranking of the website much easier. In addition this paper discusses about three essential SEO techniques such as keyword generation, directory submission and link exchanges.

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